He Never Met a Flavor He Didn't Like...

yahoo news
Irvine Robbins, who as co-founder of Baskin-Robbins brought Rocky Road, Pralines 'n Cream and other exotic ice cream concoctions to every corner of America, has died at age 90. Robbins opened his first ice cream store in Glendale, Calif., in December 1945, following his discharge from the Army. He used $6,000 from a cashed-in insurance policy his father had given him for his bar mitzvah. Robbins offered 21 flavors at the store. His brother-in-law, the late Burton Baskin, opened his own ice cream store in neighboring Pasadena a year later. By the end of the 1940s, they had joined forces to create Baskin-Robbins. Robbins recalled they used a flip of the coin to decide which name came first. As corporate policy, employees were allowed to eat all the ice cream they wanted, because, Robbins said, "I don't want my employees stealing." (read more)

2 comments:

Anonymous said...

I think i put this guy's kids through college! they make the best Rocky Road ever!

R.I.P.

Samax said...

yep!
B&R actually invented Rocky Road!

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